Lighthouse
State of Global Hospitality Pricing H1–H2 2026
A 2026 global hospitality pricing report focused on hotel pricing conditions and revenue implications across the first and second halves of the year.
Reports
Curated industry research PAM links out to. Open PDFs and gated landings are both welcome — access is labeled so you can decide what to open.
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JLL Hotels & Hospitality Research
Global Hotel Investment Outlook 2025
JLL reports $57.4B in global hotel investment volume in 2024 and expects 2025 volume to accelerate by roughly 15%–25%, alongside 3%–5% global RevPAR growth.
Deloitte
2025 travel industry outlook
Deloitte expects resilient travel demand while examining generative AI, hotel and airline merchandising, affordability, and the imbalance between U.S. inbound and outbound travel.
Amadeus Insights · Globetrender
Travel Trends 2025
The report identifies emerging travel behaviors and products, including destination-making “trailblazer hotels” and experience-led choices that influence where travelers go and stay.
Cloudbeds · Duetto
Hotel Market Pulse — Fall 2025
Aggregated data from approximately 20,500 independent lodging properties in 177 countries covers channel shifts, ADR, length of stay, TRevPAR, GOPPAR, and labor-cost pressure.
AHLA · Accenture
2025 State of the Industry Report
AHLA describes normalizing travel demand, growing interest in experience-driven and sustainable travel, generative AI use, event opportunities, and continued cost and regulatory pressure.
WTTC
The Future of Work in Travel & Tourism: The key trends shaping workforce strategies
The 49-page research page covers labor supply and skills gaps, changing work patterns, technology and sustainability, and employment projections across 20 key economies.
CoStar · STR Benchmark · Tourism Economics
U.S. Hotel Forecast Assumptions – Q3 2026
STR/TE raised 2026 U.S. RevPAR growth to about +4.4% on strong demand and World Cup pricing lift; 2027 slows to roughly +2.1%.
Skift Research
Hotel Outlook 2025 Amid Disruption and Opportunity
Thematic hotel update on resilient demand under geopolitical and economic pressure, plus quiet luxury, social commerce, and loyalty shifts.
Phocuswright
U.S. Hotel & Lodging Market Essentials 2025
U.S. hotel room-revenue growth expected around ~2% in 2025; competition from STRs, tighter budgets, loyalty/direct, and AI visibility.