How 4 New Master Sommeliers Passed The Exam

The newest Master Sommeliers share the strategies that helped them prepare for—and ultimately pass—one of the wine industry’s most difficult tests

The London Trophy-Hotel Paradox: When Capital Values Outrun Operating Returns – By Dr. Tong Yin

Dr. Tong Yin examines how trophy hotels in London are commanding high capital values despite relatively modest operating returns, raising concerns for investors and owners about the sustainability of such pricing and…

International tourism holds steady with 0.4% growth in first half of 2026 as Middle East conflict and rising costs weigh on momentum

UN Tourism's World Tourism Barometer reports 690 million international arrivals in H1 2026, with full-year growth now forecast at 1-2%, down from the earlier 3-4% projection due to Middle East conflict and inflation.

How Supercity Aparthotels chose the PMS

SuperCity Aparthotels MD Philip Houghton discusses the brand's move to Oracle Opera Cloud PMS to support UK expansion, alongside Oracle's David Hayward on digital transformation for independent hotels.

Thai Airways Expands Flight Network Across Europe and Asia

Thai Airways’ expansion across Europe and Asia could strengthen Bangkok’s role as a regional hub, giving hotels and tour operators more opportunities to attract travelers combining Thailand with neighboring destin…

Hotel budgets are changing. Here’s what you can’t ignore

As AI, rising OTA costs, and data quality pressures reshape hotel marketing, hoteliers are urged to build flexible budgets that prioritize direct revenue, clean guest data, and connected digital experiences.

Social Media Marketing for Hotels: How Resorts Can Inspire More Direct Bookings

Travelboom outlines strategies for hotels and resorts to use targeted social media marketing campaigns to increase direct bookings, emphasizing content creation, engagement tactics, and integrating booking links to ca…

Ofland Hotels breaks ground on Ofland Smoky Mountains

Second property for outdoor hospitality company Read More The post Ofland Hotels breaks ground on Ofland Smoky Mountains appeared first on hotelbusiness.com.

Occupancy Vs Profit: What Your Peak Season Numbers Reveal – By Femke Nollet

Femke Nollet examines how focusing solely on high occupancy during peak periods can obscure underlying profitability issues, urging hoteliers to assess both revenue and cost factors to ensure sustainable operational s…

Furthers & Betters Goes Beyond the Cup for Specialty Coffee Consumer Intelligence

A new specialty coffee research and consulting firm called Furthers & Betters is launching with a focus on the people actually buying and drinking the coffee. Co-founded by longtime consumer...